Award-winning SaaS provider Pyramid Analytics offers a platform that enables the future of business intelligence, but their website was outdated and in need of serious redo. They wanted to provide the best buyer experience for their potential customers, with a particular focus on conversion rate optimization. Their main goal was to grow their web-based channels and increase inbound leads. They also want it to be easily navigated by their users.
A brand new website was developed on WordPress CMS, with performance, responsiveness, usability, and ease of management in mind. Advanced Custom Field Pro (ACF Pro) was used as a theme builder and Max Mega Menu was used for the menus. The DRY code concept (Don’t Repeat Yourself) was used to create blocks and Bootstrap 5 was used to create a responsive mobile-first view. The backend was set up to make it easy for the team to navigate and make changes. The overall quality of the website was improved by writing high-quality code and following the latest WordPress development processes.