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Case Study
Accurate
Accurate is a global employment background screening company that empowers organizations to make confident hiring decisions. With over 25 years of industry experience and operations across six continents, the company supports complex pre-employment screening in sectors such as healthcare, retail, transportation, insurance, technology and more. Accurate is also the largest privately held, minority-owned provider of background checks worldwide.
The Challenges
Accurate’s digital footprint required a modern, scalable multisite web platform that could:
Serve diverse global audiences (U.S. & Canada, UK & EMEA, Australia & APAC)
Present a complex suite of services clearly from criminal and identity verification to international background checks
Support regional content variations, legal disclosures, and service offerings without fragmenting brand voice
Integrate seamlessly with client portals and login tools
Reflect Accurate’s industry credibility and global scale
Their previous setup was limited in flexibility and struggled to unify messaging across regions and industry sectors.
Primary Objectives
✔ Multisite Platform: Allows regional content management without duplicating infrastructure.
✔ Organized Service Architecture: Complex service offerings are presented clearly through modular menus and taxonomy.
✔ Integrated Client Tools: Seamless entry points for Accurate’s client login portals (e.g., AccurateAce, AccurateNow).
✔ Performance & Scalability: The site now supports expansion into new regions and service lines.
✔ SEO-Optimized Structure: Each localized site can be indexed effectively for regional SERPs.
Strategy & Approach
The project required more than a redesign; it demanded a scalable digital foundation capable of supporting Accurate’s global operations. With multiple regions operating under different regulatory frameworks, the strategy centered on creating a unified platform that balances centralized control with regional flexibility.
A WordPress multisite architecture was implemented to maintain one shared codebase while allowing localized content for North America, EMEA, and APAC. This ensured consistent branding, simplified maintenance, and efficient updates, while enabling each region to tailor messaging and compliance content to its market.
The user experience was restructured to prioritize clarity and service accessibility. Accurate’s complex screening solutions were organized into a streamlined, service-first navigation model, helping HR leaders and enterprise users quickly find relevant information and take action.
Solutions & Features Developed
Enhanced Global Reach
Regional content now reflects local market needs, compliance concerns, and service depth — improving relevance for audiences across continents.
Unified Brand Experience
Despite multiple regional sub-sites, branding and messaging remain consistent and authoritative for all users.
Better Conversion Paths
Clearer navigation and client login access have improved engagement for both prospective clients and returning users
Operational Efficiency
The multisite infrastructure simplifies content updates, reduces maintenance overhead, and supports coordinated marketing strategies across regions.
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