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Case Study
Stevanato Group
Stevanato Group specializes in advanced drug containment, drug delivery systems, diagnostic technologies, and manufacturing equipment, serving customers across clinical, pre-clinical, and commercial stages of the drug lifecycle.
The website had to reflect the company’s global stature, complex technical offerings, and industry leadership in a clear, user-centric digital experience.
The Challenges
Complex product portfolio: Stevanato Group offers a wide range of solutions (from glass containers to delivery devices and inspection systems), requiring clear and intuitive information architecture.
Global audience: The site needed multilingual support, fast performance across regions, and structured content for both technical users and corporate stakeholders.
Brand alignment: The digital experience had to reflect Stevanato’s established reputation for precision, innovation, and quality in the pharma sector.
Content depth: The client wanted to present detailed technical specifications, product lines, technology & equipment, case studies, news, and corporate governance information without overwhelming users.
Primary Objectives
✔ Present Stevanato Group’s complete portfolio in a clear, navigable structure
✔ Enhance corporate storytelling (history, mission, values)
✔ Support conversion paths for prospective clients, partners, and talent
✔ Ensure accessibility, responsiveness, and SEO readiness
✔ Enable efficient content management for internal marketing teams
Strategy & Approach
The website was built with a customer-centric, modular content structure, supported by a scalable Drupal CMS and intuitive UI.
Core Elements include:
- Homepage hero with value proposition: Positioned Stevanato as a trusted integrated solutions partner for the pharmaceutical and biotech space, aligning with the tagline “Managing complexity, delivering value.”
- Clear navigation hierarchy: Products & Capabilities, Technologies & Equipment, Analytical & Testing Services, Markets Served, News & Events, About & Corporate Information. This structure simplifies access to complex technical topics for different audiences.
- Multilingual support: Designed to support multiple languages for international audiences.
- Informative landing pages: Extensive product pages detailing drug containment solutions (e.g., vials, syringes, cartridges), delivery systems (pen injectors, autoinjectors), and diagnostics solutions.
Solutions & Features Developed
User Experience (UX) Features
1. Adaptive responsive design: Site fully optimized for devices from mobile to desktop, with thoughtful visual hierarchy.
2. Mega-menu navigation: Helps users easily explore broad product categories and capability areas.
3. Rich media content blocks: Included visuals, icons, and graphics to explain complex technologies clearly.
Technical Enhancements
1. SEO optimization: Structured markup, metadata, and rich content architecture to drive visibility.
2. Performance optimization: Lazy loading, optimized assets, and fast load times globally.
3. CMS flexibility: Editing workflows via Drupal CMS for marketing teams to update product information, launch news, and technical content without developer intervention
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