HLS Outdoor

The supplied 17-page website design covered a homepage, product and service information, store locations, resources, promotional content and contact experiences. The development brief called for those distinct layouts to work together as a structured, consistent WordPress website.

• Translate a large, multi-page design system into consistent WordPress templates.
• Support distinct product areas, including irrigation, agronomics, lighting, winter supplies and sports turf.
• Provide organized content for store locations, news and resources, promotions and contact sections.
• Keep repeated layout patterns consistent across page types while leaving relevant content editable.

Structured, editable content

For HLS Outdoor WordPress development, we used ACF-managed content to separate page-specific text, images and links from presentation markup. That approach supports content updates while preserving the established visual structure.

Consistent page components

The design package repeatedly uses content cards, category grids, promotional sections, store listings and calls to action. Our development work translated these design patterns into reusable site components and templates rather than treating every page as an isolated layout.

Multi-page content organization

The project spans several different visitor journeys: discovering a product category, finding a nearby supply location, exploring resources and contacting the business. Organizing those sections within WordPress was central to the implementation scope.

The HLS Outdoor WordPress development project produced an implementation based on the supplied designs, with ACF used to manage structured content across the site's page types. The accompanying screenshot documents the original 2022 project design; the business's current website may differ following subsequent brand and website changes.

Explore the homepage design used as a reference for the development project. This is a historical project preview, not a capture of the current live website.

For related work, explore Stafflancer's custom WordPress development services, browse more development case studies, or discuss an ACF-based WordPress project with our team.